I just saw this ad on TV and I thought ‘What the?’
CLIENT: PACIFIC BRANDS
AGENCY: CLEMENGER BBDO (MELBOURNE)
PRODUCTION: THE SWEET SHOP
The ad is about the journey of an Aussie bloke, wearing only a loincloth and a pair of Explorer Socks, hanging out with a tribe of Kalahari Bushmen. When he takes off his Explorer Socks at the end of the day, he suddenly ‘awakens’ and finds himself in deepest Africa. Originally, the ad was going to be shot in Victoria. Shot just outside the South African city, the ad features genuine tribesmen flown in from the Kalahari, who speak in their native tongue in the commercial.
The storyline needs to be reworked a bit more so there is an intro to get the story going. It kind of looks like the ad starts midway rather than the beginning.
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