it’s Jo’burg’s time

There is something amazingly fresh about South African fashion!!!

I have been seeing quite a few images and videos about their fresh fashion in the lead up to the 2010 FIFA World Cup in South Africa. But I think this video for Benetton‘s ‘IT’S:MY:TIME‘ campaign in Johannesburg featured on VAKWETU, succinctly illustrates the freshness, boldness and vibrancy of the kind of fashion you would see in South Africa. 

http://vimeo.com/moogaloop.swf?clip_id=10030782&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1