NIKE SPORTSWEAR and The FADER have joined forces to present ‘Pitch Perfect’ in South Africa. The project aims to capture the spirit of the World Cup, the love of soccer and the creative movement in South Africa. It gives great insight into the lively and colourful culture of South Africa.
After watching the first episode, I was ready to pack my bags for South Africa!
From the moment we landed in Johannesburg last week, our senses have had little rest. From the morning football in the streets to the parties at night and all the people we’ve met in between, we’re not actually sure we’ve slept yet. Today marks the moment we can share some actual visual evidence thereof—specifically, the very first episode of our Pitch Perfect documentary series in collaboration with Nike Sportswear. It’s an introduction to the South Africa we’ve just met, as seen and felt during our first few days in the country’s largest metropolis. In addition to feeling as though you’re on the ground here with us, you’ll also catch glimpses of some of the faces, scenes and vibrations we’ll revisit as the series progresses. So without further adieu, this is South Africa now, alive and kicking.
The crew, visit Dirty Paraffin of Johannesburg, South Africa. The duo of okmalumkoolkat and DJ Spizee, originally from down south in Durban, bring the sounds of many childhood days spent listening to Zulu radio station Ukhozi FM into their genre-defying music.
The Nike and Fader crew take a tour of the brand new Football Training Centre Soweto with Kaizer Chiefs attacking midfielder Mandla Masango. After making us dizzy with his fancy footwork, Masango, known as “Mzimba Shaker” (or “Body Shaker”), walks us through the facility, pointing out its many outstanding features, including an HIV awareness and free testing clinic.
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