The latest ASOS Africa collection for SS12 features traditional Kitenge prints are rescaled, re-colored and injected with fluorescent highlights. Bold stripes juxtaposed with quirky animal prints inspired by Kenyan wildlife. The line in collaboration with ethical label Soko Kenya, a clothing production workshop for the export market that aims to create sustainable and fair employment.
I haven’t seen much of the collection yet, but from what I have seen, it’s looking quite psychedelic, experimental and edgy.
It’s a colourful rebellion from previous ASOS Africa collections!!!
The collection will available late April, 2012.
SOURCE: OYSTER MAGAZINE
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