I picked up this copy of Sphere Asia when I was a minute away from boarding a plane for Sydney from Dubai. Of course I was quite curious about the cover since it looked like something they tried to shoot in the Sahara desert. The cover article was about big brands developing a soft-centred environmentally aware attitude. For example fashion giant Louis Vuitton has acquired 49% of Edun, the company founded by U2 frontman Bono and his wife. Edun was founded on the commitment to encourage trade in Africa. Edun ensures that all of its products are 100% African, from ‘grower to sewer’.I love how environmentally and ethically conscious products actually means burning a whole in my university budget wallet!!! Then again, it’s become the norm to pay more than usual for those kind of products.
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