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Feeling the Oroma

Oroma Elewa, founder of POP’AFRICANA,was featured in the US Vogue, March 2011, Power Issue.

Oroma is a Nigerian born, New York City based entrepreneur has spent most of her professional career exploring the media and its influence on Africans worldwide, with a particular emphasis on visual representation and the cultural dynamics at work within African and African diaspora forms of cultural expression, including photography, music, fashion, film, and popular culture. She is a creative all-rounder working as an editorial director, fashion photographer, art director and writer whose been featured on Models.com, TheFader.com and DazedDigital.com.

The Vogue spread of Oroma is a mood board of her electric printed style.

“I wrap myself in African fabrics, which remind me of my childhood. Turbans are very regal, they also help any bad hair day”.

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